Retailers are continually at risk from smart criminals. Crimes range from theft on the shop floor to data leaks and more. Luckily, there are a number of solutions targeting these criminals, so you can keep your business safe. In this post, you’ll find out how retail security is advancing thanks to new technology from companies like Secom.
First, let’s talk about the massive impact of retail crime. Did you know that there are 3.6 million retail crime offences every year? And the total cost of customer theft adds up to £438m? The direct financial cost of retail crime is £660m, and abuse and violence towards staff has increased by 40%. Per 1000 staff, there are 51 incidents of abuse and violence. While these numbers show the extent of retail crime, businesses are spending just £6.7m on crime and prevention.
If you’ve noticed that your stock-takes simply don’t add up, your staff are being harassed, or you’ve chased shoplifters out of your business, it may be time to find a new solution. Fortunately, technology is making it easier to take a proactive approach to combating crime.
One of the best ways to do this is by installing surveillance security. If you’re used to grainy images and videos, rest assured that this is no longer the case with the latest surveillance technology. Now, retailers are able to use video analytics. These systems use algorithm-based intelligence, which can alert operatives located elsewhere that someone is acting suspiciously.
This means that instead of noticing that something has been stolen after the fact, you can be proactive and catch the criminal in the act. These smart systems are able to distinguish between activities that security personnel may need to know about, like vehicles or humans entering the field of view, and something that’s irrelevant, like animals or litter. You can be alerted if people are dwelling in one place for too long, or any other weird behaviour that could mean they’re about to try to steal something or commit another crime.
One of the best things about these cameras? They’re now available in high-definition. That means they provide video that’s four times more detailed than the standard analogue cameras, meaning you don’t need to purchase as many, and you can more easily identify suspects.
While these cameras have significant benefits when it comes to security, they’re also hugely helpful for marketing teams. They can use information based on what people are doing in-store to decide things like store layouts, campaigns, and how products should be positioned.
Another big disrupter in the industry? Biometric security. When you want to restrict certain parts of your business, biometric readers are the way to go. You’ll never need to worry about the wrong people gaining access with a pin or key, since you’ll instead rely on deep palm readers, fingerprint scanning, and facial recognition.
Much has been said about how technology will change the world in the future. But for the retail industry, this technology could save billions of pounds each year.
Have you invested in any new security solutions lately?