Technology impacts every part of our lives, and it’s easy to see this when we look at the huge number of businesses continuing to go online in order to expand their market and reach new customers.
One industry which has fully embraced technology and the internet and used it to increase their market share is the online gaming industry, which has developed into an industry worth billions of dollars in just over a decade.
People around the world, of all income levels and ages continue to search for the best online casino entertainment and are rewarded with interesting, rewarding and challenging casino games. In the past you would have been right to assume that the majority of people using online gaming websites would be male, the number of females visiting these sites continue to increase each year, with the gaming industry in Europe seeing an increase of more than 80% when it comes to female customers.
Antigua and Barbuda were the first places to allow operators to be licensed in 1990, and Microgaming Software Systems Ltd quickly made improvements to the software available at the time, allowing for a faster and more enjoyable user experience. Of course, no one wanted to play games online if they were at risk of having their private information hacked, and so Cytologic developed better encryption methods so that players could have peace of mind and know that their credit cards and bank accounts were safe.
In 2006, the industry suffered a blow in the United States as congress allowed the Unlawful Internet Gambling Enforcement Act to Pass. This caused the majority of international operators to pack up and leave for more welcoming shores since it was illegal for both banks and credit card companies to process transactions if they were made on online gaming websites.
This is a contentious issue in the United States, and some states have begun to legalise online gaming, including Colorado, California, Mississippi, Pennsylvania, Massachusetts, Hawaii, Louisiana, Iowa and Illinois.
For states that allow online gaming, the revenue speaks for itself. New Jersey pulled in $252 million last year and is expected to reach almost double this by 2017 with approximately $463 million earned. Even though many states in the US still have not legalised online gaming, the country is still expected to earn more than $7 billion by 2017 which represents a huge 30% of the global market for online gaming.
The main barrier to legalised online gaming are the businesses and casinos that protest as they see a drop in sales since people would rather play at home, where they don’t need to wear pants. The Coalition to Stop Internet Gambling has even hired consultants and lobbyists to try and convince congress to completely outlaw these websites.
Elsewhere in the world, online gaming continues to grow. In Europe online gaming is a right for every adult, and in many other countries around the world it’s a given that users can login from anywhere and play fun games while winning money.