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Startup 2018: Here’s How to Protect and Exploit New Ideas

A new year always brings opportunities for new implementations and growth in business. As a startup entrepreneur, it is not uncommon to see ideas “stolen” by established companies with bigger finances and more resources. This usually occurs during an investment pitch. If you have fallen victim to idea theft, avoid repeat mistakes. Once bitten twice shy. As you chart a new plan for your small business, guard your ideas closely. Besides insuring the business against liability, you’ll need to keep your plans safe. The following tips will help you protect and maximise your valuable ideas. Avoid revealing too much It is easy to get too excited during a business pitch or client presentation and reveal the bulk of your business idea. Unfortunately, clients have been known to refuse an offer, only to take the pitcher’s idea and develop it in-house. Learn to keep the details of your plan a secret.…