The reduction of plastic is hot topic right now. No one wants to add single use plastic to the environment, which is why it is so important for businesses to set an example, especially when it comes to promotional items and packaging of said items.
So, what are the alternatives? And, what eco-friendly options provide a sleek and stylish look that you’d be happy to attach your brand to?
Rather than using cellophane, opt for paper wrapping, there are a variety of options available, and you can either personalise it yourself, or there are a variety of companies that offer this service, so you’re able to get the look you really want.
Paper wrapping can give you product a vintage or retro feel, which is very much on trend right now. It also makes your items feel more personal and valuable, rather than heavily manufactured single use plastic.
If you use gift bags to package up items, rather than opting for plastic bags or paper bags, which can still be reused, think about opting for something more durable. Canvas, jute and cork bags can be personalised to your brand, they’re longer lasting and biodegradable. You could even look for other eco-friendly alternatives including bags made from cotton, hemp and other various types of leaves.
If you can make your packaging into something people want to reuse and even show off, you’ll extend the reach of your brand even further and make an even bigger stand for the environment.
Wooden storage boxes
If you supply items as keepsakes, whether that’s jewellery, trinkets or USBs for photo boxes, opting to package these items in personalised boxes can look expensive, professional and sophisticated, along with being eco-friendly. There are options available to suit every budget, so it’s worth looking around to find a style that suits you and your brand.
Some photographers use the cloud, but when comes to providing a memento, branded USBs and personalised keepsake boxes are a wonderful addition. USBMakers.com offer a wide rage of wooden USBs and boxes which can be engraved, and laser printed, offering customers something truly unique – and it doesn’t harm the environment.
When considering what packaging you’re going to use or what branded items you’re going to invest in, consider the impact production of these items will have on the environment. Remove any unnecessary packaging extras, including bubble wrap, single use cardboard boxes and any little plastic extras.
Choose packaging that is useful, reusable, eco-friendly and durable to minimise the potential for waste. Speak with packaging and branded product suppliers for the best options, and even what items are the most popular for them right now – They’ll notice any trends and be able to work with you to select the right items for you, your customers and the environment.