It can feel completely overwhelming to try to increase your brand visibility and get your company’s name out there, especially in this day, when media is changing so quickly. The truth is that there are some tried and tested methods that are still working well together, as well as simple changes you can make online that can dramatically increase your reach and customer loyalty. Here are 3 tips to increase your brand visibility that will work in almost any product market.
1. Get Your Name Out There
This method is best suited for local products, restaurants, cafes or shops that are within the area you plan to advertise. Why not lease a Mercedes for your business and get the vehicle wrapped with your brand’s logo, image or contact information. Please check in advance with the leasing company before proceeding, but this is an excellent way to get physical marketing within your region. Choosing a high end car will subconsciously let customers know that your product or service can be associated with a high-end, high value car such as an Mercedes. This is especially great if your company offers services such as delivery or at home services as it will ensure your car is getting a lot of mileage and acting as moving billboard.
2. Get Online
There’s no doubt that the online world has changed how businesses operate. It’s easier than ever to leave reviews that could potentially be seen by thousands or hundreds of thousands of people. There’s a few ways to get online and get your brand name out there, but the most popular and most effective are Pinterest, Facebook and Instagram. Take a look at your product and market to consider which is best for you. If you’re offering visual services then Instagram may be your best option. Facebook is great for most businesses and is probably a key part of your strategy as you can include your contact information and invite friends and family members to like your page to boost up the engagement. Pinterest can be very useful if you can provide value to your clients in the way of tips of how to guides. Think outside the box as to how you can provide value or entertainment online to boost loyalty, engagement and sales.
3. Give Exceptional Service
Going above and beyond what’s expected is a sure-fire way to get you a bunch of referrals which is an essential part of almost every business. As the market is so competitive these days, constantly consider how you can offer more than your competition and ensure your clients feel appreciated. Make note of all the times in a week – or a month – that you feel you receive exceptional service and consider how you can implement some of these strategies into your own business.
Small changes can implement big results, so keep these tips in mind to ensure you can propel your business to the next level.